Design
How to Build an Urban Icon ... Out of LEGOs
Brick City, released today, offers models of buildings and infrastructure that span continents.
LEGO blocks are often a child's first foray into architecture, creating an ad-hoc barter system and a mini-exercise in city planning. For better or worse, most adults swap out this childhood pastime for other careers.
Warren Elsmore is one of the few (among a small crowd of 15 or 20 by his estimation) that has managed to make a living building structures out of LEGOs. An artist in LEGO bricks (not LEGO artist, as he doesn't work for the company), Elsmore is frequently called upon for trade shows and PR work to build models and marketing tools such as minifigs (the little LEGO dolls) emblazoned with a company logo.