Adrienne LaFrance

Steve Cadman/Flickr

Big Data Can Peer Into Your Soul Based on Your Zip Code

Software company Esri's database files Americans into 67 different consumer groups—with eerie accuracy.

Stephen Lam/Reuters

Is There a Better Way to Measure Earthquakes?

The logarithmic magnitude scale is confusing to many, but it's here to stay. 

U.S. Geological Survey

How Man-Made Earthquakes Are Changing the Seismic Landscape

Scientists say fracking is part of why Oklahoma now rivals California in quake activity.

Francois Lenoir/Reuters

The Robots Are Coming, but Are They Coming for Our Jobs?

Experts are split on whether artificial intelligence will boost—or decimate—the economy.

ChameleonsEye/Shutterstock/Robinson Meyer

The Evolution of Slang

For a century and a half, The New York Times has been earnestly—and hilariously—defining the evolving language of cities. 

Library of Congress

How the Bicycle Paved the Way for Women's Rights

The technology craze of the 1890s meant fashion freedom and transportation independence.

Reuters

Why Do We Love Manhattanhenge So Much?

Where nature meets the grid, we find an ancient way of connecting with the cosmos. 

Reuters

An Acid-Spewing ATM That Protects Itself From Thieves

How scientists turned a beetle's unusual defense mechanism into technology.

Reuters

The Site of a 1950s Plane Crash Just Became a National Landmark

But the Park Service won't tell you how to get there.

Reuters

What Happened to Skywriting?

How skywriting rose and fell, and why its instagrammability may lead to a resurgence.