The Swedish Approach to Road Safety: 'The Accident Is Not the Major Problem'

Matts-Åke Belin has a job title that might sound a little foreign to an American ear, but one that’s very important in his home country of Sweden: traffic safety strategist. He holds that position with the Swedish Transport Administration, where he has been one of the key architects of the policy known as Vision Zero. Since approved by the Swedish parliament in October 1997, Vision Zero has permeated the nation’s approach to transportation, dictating that the government manage the nation’s streets and roads with the ultimate goal of preventing fatalities and serious injuries.

It’s a radical vision that has made Sweden an international leader in the area of road safety. When Vision Zero first launched, Sweden recorded seven traffic fatalities per 100,000 people; today, despite a significant increase in traffic volume, that number is fewer than three. To compare, the number of road fatalities in the United States is 11.6 per 100,000.