British Cyclists Really Hate This New Safety Video

In Britain, a third of collisions between trucks and cyclists happen at a left-hand turn—but whose fault are they? A new safety video produced for the U.K. Department for Transport has sparked a debate on just this subject. The video urges cyclists to avoid getting too close to larger vehicles at turnings, an apparently sensible message that’s still annoyed a fair few British cyclists.

For a start there’s the imagery. Inter-cutting slow motion footage of a bike on the road with shots of buffalos jousting, boxers sparring and a butcher hacking away at some meat with a cleaver, the film would be enough to spook any cyclist. You, dear rider, are the meat, it seems to say. All other traffic on the roads is a blood-soaked axe just waiting for a moment of weakness to take a slice off you.