Transportation

The Cartoon Animals Teaching Etiquette to Seattle Straphangers

SoundTransit’s campaign uses disarming creatures to help riders in the famously passive-aggressive city learn how to coexist.
SoundTransit

As Seattle’s light rail expands, so does it its ridership—and the bad habits they bring with them.

With two new Link stations opening up last year in the high-density Capitol Hill neighborhood and University District—and plans for further expansion over the next six years—more and more Seattlites are expected to ditch their cars for mass transit. The region’s transit authority wants to make sure new and old straphangers in the famously passive-aggressive city don’t get on each other’s nerves, so they’ve been using cartoon animals to get a few key points across.