Design
A Walk Through London’s Boxpark, the Temporary Mall That's Probably Coming Soon to a City Near You
Look for more pop-up malls across Europe, and eventually the U.S., in the coming years
LONDON—Last month marked the opening of Boxpark, the shopping center in East London's Shoreditch neighborhood that’s being billed as "the world's first pop-up mall."
The concept is simple enough: it’s a small mall, comprising more than 40 retailers, cafes, restaurants and galleries, housed compactly within a stack of shipping containers on a formerly vacant lot. The execution, however, is striking. According to the project's founder, brand consultant Roger Wade, every detail of the minimalist park was crafted specifically for the young, hip and urban.