Design
You Are Where You Wear
The often subtle (and occasionally lucrative) art of expressing city pride, via t-shirt.
T-shirts are universal billboards, professing our allegiance to sports teams, universities, political candidates and rock bands. They’ve also become an expression of urban pride.
From Buffalo to Austin, Boston to Detroit, there are dozens of t-shirt companies selling slogan-decorated apparel that appeals both to locals and to people who’ve moved away. But beyond showing support, urban t-shirts also have become a ticket to entrepreneurship.