Design

A Pantone-Style Color Guide for Beers

Now if only they made a corresponding line of beer-colored paints.
www.beertone.ch

beer you're drinking (note: if this actually happens, it's probably time to rein it in), there's no need to bug the bartender with your slurred interrogations. Just whip out this handy beer-reference guide, match the colors on the swatches with what's in your glass and bingo: It's Dunkelweizen.

Beertone is a personal project of Alexander Michelbach and Daniel Eugster, who work for an advertising agency located in St. Gallen, Switzerland. They assembled this Martha Stewart-worthy guide because they wanted to meld "beautiful design with the world's most widely consumed alcoholic beverage," they say. The Beertone wheel, an obvious play on Pantone's color guide, is selling for $39 to $59 on its website, which is billing it as something both "useful and fun for everyone that likes color and beer." That's everybody, right?