How do you make long, dark winter nights more fun and festive?
In Montreal, you create comic-book inspired speech bubble street lights. Conceptualized by Estelle Jugant and Yazid Belkhir of Turn Me On Design, the "Idée-Ô-rama" project won a winter lights competition hosted by Avenue du Mont-Royal in 2012.
The project came to life this past December, when over 70 speech bubble lamps were installed along the Avenue. Each features winter-themed characters and symbols designed by artists Astro and Jean-François Poliquin. The lights grow brighter with nightfall.
"Idée-Ô-rama" will be on display until February, and is expected to go up again during the next two winters.
And here's a behind-the-scenes look at how the speech bubbles were created and installed.
All images courtesy of Bernard Fougères.