Design

Watch Your Name Grow and Shrink in Popularity Across the U.S.

Tracking the spread of 29,000 baby names over the past century.
Zato Novo

Inspired by a recent visualization of the most popular baby names, Brian Rowe of computational design studio Zato Novo wanted to make his own. His take? Visualizing how individual baby names have risen and fallen in popularity across the U.S. since the 1900's.

Created from U.S. Census data, Rowe’s interactive map lights up based on prevalence of a particular name in each state. Just plug in a name and watch its popularity spread across the country. There are 29,000 names in the database, so there’s a good chance you can try it out with your own name.