Browsing an Incredible New 'Social Atlas of London'

City map geeks should approach Londonmapper with caution. Before you get halfway through this new London mapping site, launched last weekend, the bulk of your morning might be gone. Dubbed “a social atlas of London” by its makers, geographers Danny Dorling and Benjamin Hennig, Londonmapper aims to “provide comprehensive insights into the state of poverty and inequality in the [British] capital,” according to its own mission statement. ­As a resource for understanding London, it’s invaluable, letting users chart anything from health problems to knife crime using data gleaned each year since the millennium. The site is also just a great place for the plain curious, showing you where London’s atheists live, how the city’s binge drinkers are distributed, and where to find its hedgehogs, as well as wonkish delights like this citywide age distribution gif.

For non-Londoners, a good way to start exploring the site is to get your bearings with their reference map.