Design
Can Anyone Save Brooklyn's Kentile Floors Sign? Should They?
This isn't the first fight to save a historic piece of advertising, and it won't be the last.
Of course the Kentile Floors sign has its own Twitter account. You wouldn’t expect anything less from a fixture of the Brooklyn skyline invariably described as “iconic,” an emblem of the borough’s industrial past that has been immortalized on T-shirts and postcards.
But iconic doesn’t mean untouchable. And there are strong indications that this icon is soon to be wiped from the face of Brooklyn, never more to be silhouetted against the setting sun, never more to provide fresh fodder for the Tumblr of a weary commuter on the F train, which rumbles past on the elevated subway tracks nearby.