Design
Welcome to the Startup Tijuana
With the violence of the drug war behind it, the border city is experiencing a boom of arts and startup activity, spurred by the group Reactivando Espacios.
While many Americans still associate Tijuana with drug cartels and debauched excursions into Mexico, the border town's artists and entrepreneurs are orchestrating a rebirth that defies longstanding stereotypes.
The Street Opera Festival drew close to 10,000 people in July. A commercial strip once known for cheesy tchotchkes hosted a popular art walk. Tech companies like Uber are adapting the startup culture of neighboring San Diego, mounting a small-business revolution based out of a derelict bus station.