Design

Investing in NASCAR: What Could Go Wrong?

Charlotte's NASCAR Hall of Fame crashed hard. As the city preps for an $18 million debt-forgiveness vote, homeowners wonder where their bailouts are.
A beautiful disaster. Flickr/Daniel Lobo

We just rang in 2015, but the city of Charlotte, North Carolina, would love to see the calendar flipped back to 2005.

That was the year NASCAR cemented its position as one of the United States' most popular sports. Fortune magazine drooled over the racing juggernaut a decade ago, proudly declaring NASCAR "the fastest-growing, best-run sports business in America—with the emphasis on businesses."