Housing
The 'New Old' Way We Market American Real Estate
Technology has always influenced how we shop for, and buy, the places we live.
"I can't tell one from the other, if I found you or you found me."
So sings David Byrne in the 1980s Talking Heads hit, "This Must Be the Place (Naive Melody)". It's a feeling many of us have in that singular exercise that Americans on average perform five times in their lifetime: move into a new place to live. The song plays as Charlie Sheen checks out an Upper East Side condominium tower in the movie Wall Street. We want home to be in a good location and structurally sound, but we also prefer our shelter to speak to us somehow, to symbolize a new stage of life.