Culture
The Geography of Global Brands
Which countries are home to the most valuable names in business?
Google tops the list of the world’s most valuable brands, besting Microsoft, Walmart and BMW among others. But which countries have the greatest concentrations of the global brands?
Together, my MPI colleagues Charlotta Mellander, Zara Matheson and I coded the list of Global 500 brands by location and charted them by country. The chart below shows the total brand value (in millions of dollars) of the top 25 nations.