Economy
'Young People in Omaha Are Able to Take Bigger Risks'
In the Midwest's "sweet spot," it's easier to stand out.
Ten months ago, Amanda Rucker, 30, was toiling at an uninspiring job at a public relations firm in San Francisco. Her rent was $1,200 for the "tiny hole in the wall" she shared with a roommate.
She’d arrived in the Bay Area after a long period of unemployment and job-searching in Nebraska—first in Lincoln, where she’d been laid off at the height of the recession, and then in her parents’ house in the western part of the state.