Economy

Amazon Go Might Kill More Than Just Supermarkets

Supermarkets are community anchors. Amazon’s “just walk out” version embodies a disconcerting social transformation.
A customer shops at Amazon Go in downtown Seattle.Elaine Thompson/AP

I love supermarkets. Wandering the canyons of bright labels, hearing the languages of aisle numbers and PLU codes, peeking voyeuristically into other people’s carts: to me, these are sensual pleasures that shopping for other things rarely provides. I love the way good grocery stores—whether it’s a neighborhood Food Basket, a sprawling Publix, or a vintage Ralph’s—blend familiar products with new stuff to chance upon.

I especially love visiting supermarkets in new cities, because they’re a glimpse into the communities that use them. Young couples in gym attire, moms juggling strollers, aging bachelors who never bring bags: The need to eat and feed families tends to draw a more diverse crowd than other consumer impulses. Like jury pool waiting rooms and motor vehicle administrations, supermarkets (though not all of them) can be among the few places in American society where different kinds of people mix.