Culture
McDonald's Begs You to Bike With a Big Mac
The fast food company is wooing millennials with a painfully earnest drive-thru concept.
Good news for people who fall in the Venn diagram intersection of whimsical cyclists and Big Mac aficionados: McDonald’s has a disposable takeout package just for you!
In this video by ad agency Tribal Buenos Aires, observe the artisanal Photoshopping and handcraftsmanship of the “McBike” container, which hooks onto your bike’s handlebars so you can have your fries and “choose a healthier lifestyle,” too.