Culture
Pinterest's New Push Makes Buying as Simple as Pinning
And the site won’t just sell twee gingham pennants and mason jars.
On Tuesday, Pinterest announced a plan that set online shoppers’ (probably burlap) hearts aflutter: Buyable pins, an e-commerce platform where customers can click to buy right from the app for iPhone or iPad. A blue icon will indicate that a given item is available for purchase. Customers can pay using credit cards or Apple Pay. Pinterest won’t take a cut from sellers’ haul.
Rolling out in the next few weeks, the feature will include more than 2 million products from retailers such as Macy’s and Poler Outdoor Stuff, in addition to items hosted on Shopify. A price filter allows users to weed out anything that misses the mark (just in case a $1,500 reclaimed teak dining table isn’t quite what you’re looking for).