Culture

New York's Newest Pop-Up Coffee Shop Only Serves Decaf

What is the point of a caffeine-free brew?
Swiss Water® Process / Facebook

It’s an oft-quoted phrase on social media: “There is a time and a place for decaf coffee: Never and in the trash.” As a caffeine addict myself, I’ve often shared this sentiment. Surely coffee without caffeine isn’t coffee at all?

There are those, however, who disagree. A new pop-up café in New York City is even making a name for itself by only serving sustainable, “99.9 percent” caffeine-free roasts. Located in SoHo, Swiss Water Coffee Studio has taken the place of a former BP gas station until November 8, when their contradictory cups will disappear almost as soon as they arrived.