Culture
A Pop-Up Shop for San Francisco's Homeless
This charity delivers cold-weather essentials to people on the street.
I’ve lost track of the number of times that, during an unexpected cold snap, I’ve stopped and bought a pair of gloves from a newsstand. They’re never more than a few dollars; I hand over the money almost without thinking.
A new retail startup, Crack + Cider, wants people to think a little more about what their money can buy, and who it can help. Launched last year in London as an online store and pop-up, Crack + Cider sells cold-weather essentials: gloves, waterproof jackets, fleece pullovers, umbrellas. But customers don’t leave with a new set of wares. Instead, their purchases are bundled up and delivered to local homeless shelters, where they’re distributed to people sleeping on the street.