Justice
Why You Might Not Want to Let a Private Prison Company Name Your Stadium
Some naming rights just aren't worth it.
Florida Atlantic University in Boca Raton announced last week a deal to sell the naming rights to its football stadium, a not-uncommon solution for universities and cities everywhere looking to pay off expensive infrastructure (come to think of it, the naming rights for just about anything are up for grabs these days).
The new name for the Owls’ two-year-old, $70 million home football field? GEO Group Stadium, which sounds innocuous enough. That’s got to be a consulting firm or a private equity group. Right? Here is how the university introduced the company in its accompanying press release last week: