Justice

Copenhagen Wants to Rebrand Part of Sweden 'Greater Copenhagen'

The Swedish city of Malmö says it is doing just fine on its own, thanks.
Flickr/aramz

Re-branding a neighborhood is never without difficulties, even in peace-loving Scandinavia. As the Guardian reported earlier today, the Swedish region of Skåne, just a bridge-ride away from Copenhagen, might be getting a new name: Greater Copenhagen. If the Danish get their way.

Frank Jensen, mayor of Copenhagen, is hoping that extending the name to Skåne, as well to Zealand, the island on which Copenhagen is built, will encourage investment and growth in the entire region, creating a stronger international brand.