Will This Horrifying Man-Goat Mascot Get Niagara Falls to Recycle?

Niagara Falls, New York, has a plan to increase recycling. And part of that plan includes a man-goat in a custom graphic tee.

Totes McGoats has been appointed as mascot for the Niagara Falls Solid Waste Education and Enforcement Team, also known as SWEET. The demon creature was introduced at a press conference Tuesday by mayor Paul Dyster, who referred to McGoats as “a cute animal mascot, kind of scary actually.”