Virtual Murals for Real-Life Buildings

If you want to paint a public mural, you will need at least several of these things: money, connections to someone who has money, a building, or permission to use someone else’s. Oh, and lots and lots of paint. For all of these reasons, public art is a lot harder to come by in most cities than its commercial counterpart: billboards, fliers, and advertisements.

"Now we have a situation where the only way you can put up something in public space is if you can pay for it or convince a landlord that you’re worthwhile because of the laws that dictate use of private property," says Jordan Seiler. He created the rogue art group Public Ad Campaign, which reclaims advertising in the public realm for street art.