Photos

Imagining the Future of Signage

"DON'T HONK YOUR HORN. ROBOT IN CHARGE WON'T REACT TO IT."

Image
Fernando Barbella

Fernando Barbella decided to give himself a preview of the future.

In a project he calls Signs From the Future, Barbella, a digital creative director in Barcelona, first collected a series of photographs that depict everyday scenes from cities around the world. Then, he added signage that he imagines might soon be coming to a street or business near you: a nod to the personal drones, self-driving cars, and 3D-printed everything that we're now constantly being told are just around the corner. 

Think the cabbie in front of you needs to know they're a horrible driver? Too bad. As the back of one taxi in Barbella's project spells out, "DON'T HONK YOUR HORN. ROBOT IN CHARGE WON'T REACT TO IT." Is your hologram companion taking up too much space in a crowded elevator? Push a button that will "temporarily suspend" him or her. And if your food budget is low, the local butcher may be running a "clone a rabbit or chicken for half price" sale. 

As humorous as these images are, Barbella tell us he also wants viewers to "think about how far—and how fast—we want to go in this kind of technological race." And he still has more ideas he'd like to get to, including scenes that tackle "reusable space vehicles, artificial microbes and virtual realities."

Fernando Barbella
Fernando Barbella
Fernando Barbella
Fernando Barbella
Fernando Barbella
Fernando Barbella

 

About the Author