What's Driving the Ello Invite Rush?

It was Wednesday, September 24, and I hadn't yet got an Ello invite. I was aware of the buzz it was generating (mostly by gloating people who had gotten invites), but this newest social network was on the periphery of my world—both real and virtual. Whatever, another Facebook-Instagram thing. I don't need another Google+ in my life.

But still came the creeping #FOMO. Why didn't I get an invite? The Ello conversation continued to blow up that week—for me, mostly over other social networks with others who also weren't cool enough to have gotten an invite. I decided to glumly check it out, like driving by a party I wasn't on the list for.