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Almost No Cities Own Their Names on Twitter
Cities need to get on-brand with their brands, because the situation is hilariously bad.
Which sounds like the better social-media representative for your city: a soccer team or an egg? For residents of Santa Fe who use Twitter, those are the two accounts repping the city's proper name. There's @SantaFe, the public account for the Santa Fe S.A. fútbol club from Bogotá. And then there's @Santa_Fe, with the faceless "egg" avatar that Twitter generates when you haven't uploaded a photo—several of whose 46 followers appear to be looking for the Colombian soccer team.
People in the know follow @SantaFeGov, the official account for The City Different, of course. But almost twice as many people follow @CityofSantaFe, which represents a Santa Fe travel site.