Culture
The Race to Reinvent the Flying Experience
Even for those who ride coach, air travel is no longer just about getting from point A to point B.
When the U.K.-based company Factorydesign unveiled its prototype for a new seat design aimed at economy-class flyers on long flights, it seemed like it could be an industry game-changer. The seat, no larger than a standard one, is designed to mimic the curve of the human spine. It will move along with the passenger as he adjusts his position to get comfortable, and then lock in place.
“All of these ultra-long flights present a challenge for airlines and their designers at a time when passenger experience is all-important," Adam White, the co-creative director of Factorydesign, told the Huffington Post.