The 'Silent Majority' Overlooked by Big Data

Like businesses and organizations everywhere, city governments are getting on board with big data. In particular, the New York City mayor’s office has embraced analytical tools. According to The New York Times, the city's Office of Policy and Strategic Planning processes a terabyte of information (the equivalent of about 143 million pieces of paper) about its citizens every day, and the New York Police Department famously uses Compstat, an analytics software, to track and respond to crime. But cities have to be wary of how they use data, cautioned Chris Corcoran, the deputy in the Mayor’s Office of Analytics, in a panel discussion at The Atlantic’s CityLab summit.

As cities figure out new ways to use data to their advantage, this warning – from a data scientist, no less! – is worth remembering: Although social media and digital platforms can be powerful tools for connecting with residents, geography and income can easily bias who is able to use those tools.