In countries where bicycling is routine, people rarely wear helmets. In America, where automobiles dominate, pedalers sport protection.
A new study suggests that the way people ride is changing – for the better.
New Yorkers can mount this thing on their heads and never worry about finding a Citi Bike dock again.
Typically, transportation laws promoting safety lead to an increase in public health. With bike helmet laws, the connection isn't so clear.
The shaming of helmet-less bikers continues, but this ad seems more likely to discourage people from biking than anything else.