Transit "branding," from a system's logos to its stations, can have a real impact on riders.
Sochi, Russia is "Hot. Wintry. Yours."
Three international case studies illustrate the challenges of re-naming a place.
The London Games have been an exercise in image control, but that has only encouraged the jokers.
The micromanaged brand protection strategies of the International Olympic Committee are going down about as well as you’d expect with the home crowd in London.