Branding

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How Design Can Help Build a 'Transit Culture'

Transit "branding," from a system's logos to its stations, can have a real impact on riders.

Worst. Olympic. Slogan. Ever.

Sochi, Russia is "Hot. Wintry. Yours."

Shutterstock

Does Neighborhood Rebranding Work?

Three international case studies illustrate the challenges of re-naming a place.

Feargus O'Sullivan

Spoofs, Send-ups, and Other Taunts for London's Brand Police

The London Games have been an exercise in image control, but that has only encouraged the jokers.

Reuters

The Pettiness of Olympic Branding

The micromanaged brand protection strategies of the International Olympic Committee are going down about as well as you’d expect with the home crowd in London.