Transportation

Relaunch of the Day: Rio de Janiero's Bike Share Program

After a failed first attempt, the city tries again
Reuters

Rio de Janiero just re-launched its bike share program. It has a new name, "Bike Rio," a new look (the bikes, aptly nicknamed 'oranges' are, yes, bright orange) and, organizers hope, a new and improved chance of survival. Pedalo Rio, the city's 2009 stab, didn't go so well. This comparison should tell you why:

Number of 'Bike Pedalo' bikes stolen in the first 15 days: 56
Number of 'Bike Rio' bikes stolen in the first 15 days: 0