Transportation

Airline Perk of the Day: A Book That Lasts Precisely the Length of Your Flight

Qantas Airways' new literary marketing strategy.
Qantas/Droga5

You've got a long flight coming up. Will you take this occasion to finally get started with Infinite Jest, and risk merely scratching the surface, forcing yourself to start all over again on your next flight? Or humbly bring along a short story from a magazine, and find yourself with hours to read Skymall?

This may or may not be a real problem, but it has a real solution: Australian airline Qantas's new literary advertising campaign, for which they commissioned works of fiction whose reading time corresponds exactly (or at least, as close as possible given variable human reading speeds) to particular flights.