Transportation

In 1968, San Francisco's BART Was Billed as a 'Dream for Tomorrow'

There's something almost hypnotic about this hippie-lite promotional video.
YouTube/BART

The late 1960s was a decidedly more optimistic time in the history of San Francisco's BART system.

There's something almost hypnotic about this 1968 promotional video for the transit agency, titled "Along the Way." In it, viewers are hyped to the then-under construction system with a hippie-lite jingle about how BART will make life better for Bay Area residents, with lyrics like: