Culture
Specialty Store of the Day: A Mayonnaise Shop Grows in Brooklyn
When one (or two, or four) condiment options just aren't enough.
Brooklyn gets a lot of slack for its proclivity to do things that make it very easy to mock. Take, for example, the newly-opened mayonnaise store. When Sam Mason announced that he was planning to open a mayonnaise specialty shop way back in September, the backlash was, well, harsh.
The Atlantic Wire handily chronicled the outrage, which ranged from declarations that Brooklyn had descended into "self-parody" to one commenter asking whether the borough had "jumped the shark." As the Village Voice's Rebecca Marx wrote: