From Instagram stunts to Edison bulbs, why do so many cities’ marketing plans try to convince people that they’re exactly like somewhere else?
There’s a silver lining for the 235 places that did not win.
Cities are rightfully concerned about losing well-educated residents and high-paying jobs. But sometimes, they come back.
For older, inner-ring suburbs in the Northeast and Midwest, the best hope often lies in merging with the city.
The company’s latest plan is a big test of the thesis that coastal cities are capped out.
America’s smaller cities are winning people back with an explosion of new residential and entertainment options. Now they need to get serious about private sector job growth—and tech isn’t the silver bullet.