1970Symbolic Action
The celebration of the first Earth Day brings awareness to a variety of environmental issues, including trash disposal and the need for recycling and reuse.
Gary Anderson, a senior at the University of Southern California, wins a design competition sponsored by the Container Corporation of America for an emblem to put on their recycled cardboard products. He earns a cash prize of $2,500. After CCA fails to trademark the distinctive green-arrow Möbius strip, the design enters the public domain as a universally recognizable icon for recycling.