Government
The Heartbreaking PSAs Targeting Ethiopia's Drunk Drivers
Leaders in the capital city of Addis Ababa have rolled out a campaign aiming to reduce crashes caused by alcohol.
Since 2013, Ethiopia has experienced a 63 percent increase in its number of road collisions. While a variety of factors caused these crashes, drunk driving played a significant role in the surge. In 2015, when the country’s capital, Addis Ababa, became one of 10 cities selected to be part of the Bloomberg Philanthropies Initiative for Global Road Safety, whose aim is to reduce road traffic injuries and fatalities, city leaders requested that the first order of business be a focus on the problem of drinking and driving.
Late last month, these leaders, in partnership with Bloomberg, launched a media campaign to work toward this goal. Two poignant public service announcements will air on Ethiopian television through the end of October.