Transportation
The Growing Popularity of Bus Rapid Transit
When designed the right way, a BRT line can be a smart alternative to more expensive modes of public transit.
In an era where financial resources are sparse, public transportation projects are difficult to put together. Though less popular than subway and light rail, bus rapid transit lines can be a successful and much cheaper alternative.
A major limitation to BRTs is the stigma that comes with being a bus. That can be addressed through design. Elevated and well-designed station platforms can create a sense of exclusivity. Sleek-looking and comfortable buses help craft that image as well. Most importantly, the bus-specific traffic lane makes users feel like it is worth keeping the car in the garage.