Transportation
Audio Bus Ads: Too Intrusive for Riders, or Too Much Money to Pass Up?
Compared to other recent transit marketing campaigns, these seem pretty tolerable.
Transit riders often feel like sardines in a can, but advertisers see them more as fish in a barrel — a captive audience with nowhere to run from the claws of commerce. Once upon a time, messages took the passive form of an ad panel. Lately they've become more invasive: "smell-vertisements" at bus stops, virtual retailers perched on the platform, even the names of stations themselves.
They're coming for your ears, too, though that might not be a bad thing.