Why Ridesharing Is a Way Bigger Deal for Suburban Seniors Than Urban Millennials

The other day I needed a quick ride home, and as many others of my generation would do, I pulled out my smartphone and requested a ride. I watched my driver's progress and arrival time on my phone, and 15 minutes later I was at my doorstep and paid up without even opening my wallet.

This at-your-fingertips, on-demand mobility experience is quickly becoming an expectation of our transportation system. But while the target beneficiaries of UberX, Lyft, Sidecar, and other transportation network companies have been young urban dwellers, these services could expand transportation options far more in the opposite market: seniors living in suburban and rural communities who are no longer able to drive.