Design

Car-Crushing Vilnius Mayor Wins 'Ig Nobel' Peace Prize

Arturas Zuokas's viral tank video honored for 'improbable research'

You may recall Arturas Zuokas, the mayor of Lithuanian capital city Vilnius, as the star of one of the summer's biggest viral videos, in which he crushed a parked luxury car with a tank as part of a silly-but-sincere campaign against drivers who block dedicated bike lanes. (For the definitive post-Internet sensation interview with Zuokas, don't miss Todd Zwillich's piece at Transportation Nation.) Well now Zuokas has been honored for the stunt with an Ig Nobel prize, the annual awards that recognize "improbable research," or "achievements that makes people laugh and then think."

Bestowed by the magazine Annals of Improbable Research, Ig Nobel prizes are awarded in the same categories as the more famous Nobel version, and Zuokas walked away with perhaps the most prestigious: The Ig Nobel Peace Prize. The tank stunt demonstrated "that the problem of illegally parked luxury cars can be solved by running them over with an armored tank," according to the Ig Nobel committee.