Mark Byrnes is a senior associate editor at CityLab who writes about design and architecture.
Whether it's a fun slogan or an unusual design, these signs help their towns stand out
Popular vacation destinations like Las Vegas and Hollywood use iconic signs to announce their presence to incoming tourists, but these places are so famous, the typical visitor hardly needs the visual reminder. Smaller towns across the U.S. and Canada have a heavier burden when it comes to making a lasting impression in a single sign. Sometimes it's the design, sometimes it's the slogan, but these welcome signs add an extra layer of curiosity, or at least charm, for those who pass through these less famous locales.