Design
Inside Smellvertising, the Scented Advertising Tactic Coming Soon to a City Near You
U.K. bus stops will soon smell like delicious baked potatoes. And this is likely just the beginning.
Bus stops are typically not the place where you want to hoover in a big noseful of air. Car exhaust, stale cigarettes and fresh urine – the noxious bouquet of mass transit is anything but welcoming.
In this hazy stinkscape of forlorn odors, a food company is launching a marketing campaign.