One of America's most famous train stations gets a new logo.

Grand Central is turning 100. As a gift, New York City got it a new logo.

The sleek design - a clock tower that mimics the famous timepiece in the station's central hall - has hands that point to 7:13 or 19:13 in "trainmaster's time," a nod to the year Grand Central opened. The station was slated for demolition in the 1970s, but saved by preservationists.  It was restored completely in the 1990s.

The design comes from Pentagram’s Michael Bierut, and began appearing on the station's Terminal screens Tuesday. Below, Pentagram explains the thinking behind the design:

The new logo takes as its inspiration one of the landmark building’s most well known icons—the century-old Tiffany clock atop the information booth in the center of the Main Concourse ... The image is centered over the name “Grand Central”; the word “Terminal” has been left out of the logo in recognition of how most people actually refer to the place.

About the Author

Most Popular

  1. Coronavirus

    Why Asian Countries Have Succeeded in Flattening the Curve

    To help flatten the curve in the Covid-19 outbreak, officials at all levels of government are asking people to stay home. Here's what’s worked, and what hasn't.

  2. Illustration: two roommates share a couch with a Covid-19 virus.
    Coronavirus

    For Roommates Under Coronavirus Lockdown, There Are a Lot of New Rules

    Renters in apartments and houses share more than just germs with their roommates: Life under coronavirus lockdown means negotiating new social rules.

  3. Equity

    The Problem With a Coronavirus Rent Strike

    Because of coronavirus, millions of tenants won’t be able to write rent checks. But calls for a rent holiday often ignore the longer-term economic effects.

  4. photo: a For Rent sign in a window in San Francisco.
    Coronavirus

    Do Landlords Deserve a Coronavirus Bailout, Too?

    Some renters and homeowners are getting financial assistance during the economic disruption from the coronavirus pandemic. What about landlords?

  5. Equity

    We'll Need To Reopen Our Cities. But Not Without Making Changes First.

    We must prepare for a protracted battle with coronavirus. But there are changes we can make now to prepare locked-down cities for what’s next.

×