YouTube/HatTrickDesign

The Royal Mail unveils its newest Games-related stamps.

To commemorate the official beginning of the Olympics today, the Royal Mail is releasing a new set of stamps featuring four athletic events that blend into four different architectural icons in London.

The stamps show a cyclist along side the London Eye, a fencer next to Tower Bridge, track runners beside Olympic Stadium a diver juxtaposed against the Tate Modern.

The actions of the athletes parallel the architectural forms of famous buildings of the city. While the athletes are not immediately recognizable, they are all members of Team GB and scheduled to compete in the Games.


Courtesy Hat-Trick Design

In an interview with Fast Company Design, Gareth Howat of Hat-Trick gave some insight into the design process. He said the most complicated stamp to create was the fencer and Tower Bridge. “The right angle of attack for the lunge was shot over and over to make sure we had the right angle and exact form of the fencer and her arm," he said. "Once we had got that, it was a case of briefing the architectural photographer to shoot Tower Bridge from the correct angle so they ‘joined.’

As the ultimate declaration of approval, mayor Boris Johnson praised the stamps in a way only Boris Johnson could, saying yesterday:

Even fleet-footed Hermes himself would hang up his winged sandals and send his letters through Royal Mail if he saw the quality of these beautiful stamps.

The Royal Mail has been producing various Olympics-related stamp sets since London won its bid in 2005. The other currently available sets can be viewed on their site.

H/T Fast Company

About the Author

Most Popular

  1. A photo-illustration of several big-box retail stores.
    Equity

    After the Retail Apocalypse, Prepare for the Property Tax Meltdown

    Big-box retailers nationwide are slashing their property taxes through a legal loophole known as "dark store theory." For the towns that rely on that revenue, this could be a disaster.

  2. A photo of a mural in Tulsa, Oklahoma.
    Life

    Stop Complaining About Your Rent and Move to Tulsa, Suggests Tulsa

    In an effort to beef up the city’s tech workforce, the George Kaiser Family Foundation is offering $10,000, free rent, and other perks to remote workers who move to Tulsa for a year.

  3. Equity

    Housing Can’t Be Both Affordable and a Good Investment

    The two pillars of American housing policy are fundamentally at odds.

  4. A photo of protesters carrying anti-Amazon posters during a rally and press conference in NYC.
    Amazon HQ2

    Amazon’s HQ2 Decision Was Always About Transit

    In the end, New York’s MTA and D.C.’s Metro were the only transportation networks capable of handling such an influx of new residents. But both cities will have some work to do.

  5. A man wears a mask with the likeness of French president Emmanuel Macron as people take part in the nationwide "Yellow Vest" demonstrations, a symbol of a French drivers' protest against higher fuel prices, in Haulchin, France.
    Equity

    Why Drivers Are Leading a Protest Movement Across France

    The rapidly developing “Yellow Vest” movement took over streets and highways to oppose rising gas and diesel taxes. It might also be a proxy for frustrations about rising costs and falling living standards.