YouTube/HatTrickDesign

The Royal Mail unveils its newest Games-related stamps.

To commemorate the official beginning of the Olympics today, the Royal Mail is releasing a new set of stamps featuring four athletic events that blend into four different architectural icons in London.

The stamps show a cyclist along side the London Eye, a fencer next to Tower Bridge, track runners beside Olympic Stadium a diver juxtaposed against the Tate Modern.

The actions of the athletes parallel the architectural forms of famous buildings of the city. While the athletes are not immediately recognizable, they are all members of Team GB and scheduled to compete in the Games.


Courtesy Hat-Trick Design

In an interview with Fast Company Design, Gareth Howat of Hat-Trick gave some insight into the design process. He said the most complicated stamp to create was the fencer and Tower Bridge. “The right angle of attack for the lunge was shot over and over to make sure we had the right angle and exact form of the fencer and her arm," he said. "Once we had got that, it was a case of briefing the architectural photographer to shoot Tower Bridge from the correct angle so they ‘joined.’

As the ultimate declaration of approval, mayor Boris Johnson praised the stamps in a way only Boris Johnson could, saying yesterday:

Even fleet-footed Hermes himself would hang up his winged sandals and send his letters through Royal Mail if he saw the quality of these beautiful stamps.

The Royal Mail has been producing various Olympics-related stamp sets since London won its bid in 2005. The other currently available sets can be viewed on their site.

H/T Fast Company

About the Author

Most Popular

  1. Stella Bowles stands on a riverbank.
    Environment

    How One Kid Stopped the Contamination of a River

    To halt the illegal flow of raw sewage into Nova Scotia’s LaHave River, it took a determined 11-year-old with water samples and a Facebook page.

  2. Illustration of a house with separate activities taking place in different rooms.
    POV

    The Case for Rooms

    It’s time to end the tyranny of open-concept interior design.

  3. An LAPD officer looks in a tent on Skid Row in Los Angeles, California.
    Equity

    The Homelessness Problem We Don’t Talk About

    The barriers formerly incarcerated people face are creating a housing crisis—and no one is paying attention.

  4. Maps

    This Guy's Never Met a Map He Didn't Want to Fix

    Just not always for the better: "I've deliberately designed maps that are deliberately horrible to look at, and succeeded."

  5. An image from the grand opening of Manhattan's Second Avenue Subway line in 2017. Officials have been criticized for opening it before it extended past East 96th Street, a dividing line that separates one of Manhattan's wealthiest neighborhoods, the Upper East Side, from East Harlem, one of the poorest.
    Equity

    The Segregation of Our Everyday Lives

    A new study analyzes Twitter data and finds that racial segregation not only divides us based on where we live, but how we travel around cities.