Design

Can the City With the World's Worst Reputation Change People's Minds?

A group of photographers set out to reinvent the image of Ciudad Juarez.
Alberto Garcia

Like many a proud citizen, Luis Pegut wants to promote his home. But the task is daunting: Pegut is from Ciudad Juárez, a city whose reputation is defined by drug-related violence and a murder epidemic that has left hundreds dead in the last couple of years, 60 in the first six months of this year alone.

Still, the Mexican border city is home to over 1.3 million people, and Pegut and his colleagues are determined to prove that there's more to Juarez than grisly newspaper reports. "There's violence, yes, but there's also culture," he says.