Worst. Olympic. Slogan. Ever.

The 500-day countdown to an Olympic Games is not much of a milestone outside of the host city, so you may not have noticed that the organizing committee for the 2014 Winter Games in Sochi, Russia, took the occasion last week to unveil some pretty big news. Sochi now has an official slogan, which means that the rest of us have 490-plus days to titter over its terribleness.

In English, the organizing committee explains that the slogan means “Hot. Cold. Yours.” Although a more literal translation, which comes to us from the Global Voices blog network, translates the Russian “Жаркие. Зимние. Твои.” as “Hot. Wintry. Yours.”